The First Google Street View Fashion Show
City Centre
We believe that fashion is not only for the affluent but for everyone. For the autumn-winter season, the brand wants to demonstrate it by creating a fashion show at a place accessible to everyone - Google Street View.
With 360 photography stitched to create this space, we were able to create the first Google Street View at one of the most iconic landmarks in Dubai, Bastakiya.
CREDITS
Agency
MullenLowe MENA
Client
City Centre Majid Al Futtaim
Creative Director
Alfonso Arbós
Creatives
Maricel Candido-Soriente
Silvia Carreño
Production
Jack Morton
Group Account Director
Rami Ghanem
Account Manager
Amina El Ashry
Development and Brand Marketing Manager
Sara Wehbi
Motion Designer
Jojo Basug
Mohammed Jawad
AWARDS
Bronze, The Loeries 2020. Media innovation - Single Medium.
Shortlist, The Loeries 2020. Digital - Social Media.
Shortlist, The Loeries 2020. Digital Crafts - User Experience Design
Shortlist, The Loeries 2020. PR & Media Communication Campaign
Shortlist, The Caples Awards 2020. Branded content.
Shortlist, The Caples Awards 2020. Digital B2C.
Shortlist, The Caples Awards 2020. Innovation.
Shortlist, The Caples Awards 2020. Mobile.
Shortlist, Immortal Awards 2020, Little Black Book Online.
Shortlist, Ad Stars 2020. Brand experience and activations.
Shortlist, Ad Stars 2020. Social and influencer.
Shortlist, Ad Stars 2020. Media.
Shortlist, Ad Stars 2020. Direct.
Top 10 Digital Campaigns. Campaign Annual 2019.
Directory 54 – Innovations in Communications.
Editor's pick. AdAge.