Colour is a powerful tool that can communicate feelings, moods and physiological reactions. Experts at the Pantone Color Institute defined the stories shared by City Centre customers into five colours spanning green, yellow, red, pink and blue colour families. Green represents the protective nature of mothers, while yellow alludes to their optimistic outlook towards life and for their children. Pink captures their compassionate and nurturing side and red focuses on their passion and empowerment drive. At the same time, they are always calm and patient, which is represented by the colour blue.

With the help of customers’ stories about their mothers and emotional cues, a public vote was cast amongst City Centre shoppers, and one colour emerged as the one that strongly represents mothers, making it a signature hue that will instantly evoke all those feelings, and symbolize motherhood.