MANILA • HO CHI MINH • DUBAI
Art Direction
Integrated Campaigns
Making ideas happen
Hello. I’m Maricel. I’m a Manila-born, international creative with over 20 years of experience. I am a multi-disciplinary art person with experiences collected from different parts of the world. I’ve worked with different advertising agencies in Manila, Ho Chi Minh City and here in the Middle East.
I love making ideas happen. I am solutions-driven. I feel a sense of fulfillment when the brands that I work with achieve their business goals and if it receives creative recognition, it’s a cherry on the icing for me. The work that you’ll see here is a collection of creative musings, a combination of the many ups and downs of making dreams possible and how the world outside inspired the creativity inside. I am very much looking forward to creating more of these.
Email
icelcandido@gmail.com
Phone
+971 55 7811814
AWARDS
Best in Design, Silver, Philippine Ad Congress, KISH Furniture in Fashion 2003
Best in Print, Bronze, Philippine Ad Congress, ‘Mothers’ Mothers for Peace 2003
Best in Print, Bronze, Araw Values Awards, ‘Tatata’ Mothers for Peace 2003
Best in Design, Silver, Philippine Ad Congress, Pedigree Dog House 2004
Best in Outdoor, Bronze, New York Festival, ‘Eyelashes’ Eyebank 2005
Interactive, Bronze, Philippine Ad Congress, ‘Stork’ CRIBS 2005
Interactive, Bronze, Philippine Ad Congress, ‘Nose’ Sinutab 2005
Interactive, Bronze, Philippine Ad Congress, ‘Candle’ KLIMA 2005
Best in Production Design, Silver, Philippine Ad Congress, Metrobank ‘Power’ 2009
JWT Creative Regional Hot House Winner, Sunsilk Regional Campaign, 2009
Design, Bronze, Kidlat Awards Creative Guild, Kraft Miracle Machine, 2010
Integrated Campaign, Silver, Tambuli Awards, Kraft Miracle Machine, 2010
Effies MENA, Bronze, Garnier BB Cream, 2012
Effies MENA, Silver, Garnier Color Naturals ‘Wedding’ 2014
Media Innovation, Single Medium, Bronze, The First Google Streetview Fashion Show, The Loeries 2020
Social Media, Digital, Shortlist, The First Google Streetview Fashion Show, The Loeries 2020
User Experience Design, Shortlist, The First Google Streetview Fashion Show, The Loeries 2020
Shortlist, The First Google Streetview Fashion Show, The Loeries 2020. PR & Media Comm. Campaign
Shortlist, The First Google Streetview Fashion Show, The Caples Awards 2020. Branded content.
Shortlist, The First Google Streetview Fashion Show, The Caples Awards 2020. Digital B2C.
Shortlist, The First Google Streetview Fashion Show, The Caples Awards 2020. Innovation.
Shortlist, The First Google Streetview Fashion Show, The Caples Awards 2020. Mobile.
Shortlist, The First Google Streetview Fashion Show, Immortal Awards 2020, Little Black Book Online.
Shortlist, The First Google Streetview Fashion Show, Ad Stars 2020. Brand experience and activations.
Shortlist, The First Google Streetview Fashion Show, Ad Stars 2020. Social and influencer.
Shortlist, The First Google Streetview Fashion Show, Ad Stars 2020. Media.
Shortlist, The First Google Streetview Fashion Show, Ad Stars 2020. Direct.
Top 10 Digital Campaigns. Campaign Annual 2019. The First Google Streetview Fashion Show
Directory 54 – Innovations in Communications. The First Google Streetview Fashion Show
Editor's pick. AdAge. The First Google Streetview Fashion Show
Top 20 Film Campaigns. Earth Hour Majid Al Futtaim, Campaign Annual 2019.
Shortlist, Earth Hour Majid Al Futtaim, Loeries 2019. Film – Animation.
Shortlist, The Taste of Victory City Centre, Loeries 2020. Outdoor, ambient.
Finalist, The Taste of Victory City Centre, ICSC Mena 2019, Best Promotional Campaign
Bronze, The First Google Streetview Fashion Show, Dubai Lynx 2020/2021 Digital
Bronze, The First Google Streetview Fashion Show, Dubai Lynx 2021 Digital